Welcome to Kuwento!

A woman with shoulder-length dark brown hair, wearing a brown blazer over a white top, smiling with folded arms against a pink background.

I’m Liz, your new brand partner.

We help Filipino business owners build brands that stand out and stay memorable with affordable, story-led branding, so they don’t have to choose between “mukhang legit” and “kaya ng budget.”*

*”looks legit” and “budget-friendly” in Filipino.

Chat with Liz

~⁠ Story-Led Branding Made Affordable

~⁠ Story-Led Branding Made Affordable

Our Recent Work

Explore both our client and passion projects, each one grounded in strategy, clarity, and real-world intent.

Collage of 'The Cookie Story' homemade cookies, featuring a purple paper bag with logo, a clear plastic bag with cookie, a smiling woman wearing pink knit hat with logo, and decorative elements like cookies, ingredients, and baking tools.
Collage of images featuring the Calma brand logo, a woman holding a cold brew coffee, a blue Calma coffee bag, a woman holding a yellow Calma insulated tumbler outdoors, and a woman sitting at a table hugging a plush pillow with the Calma logo, all emphasizing the Calma brand of slow bakes and brews.
A collage showing a brand logo for Quilid, a coffee and café brand, with images of coffee drinks, packaging, and a person holding branded items.
Liham Lane branding collage

✦ What You Get

✦ What You Get

  • Brand Story

    Brand Story

  • An infographic explaining brand positioning concept. It features a title 'Brand Positioning'. The text explains defining your industry position through a positioning statement and map, sharing traits with competitors, and what makes your brand different, along with a diagram showing market placement and competitor comparison.

    Brand Positioning

  • Infographic about logo design system, featuring various logo types and examples (Logo Family), with icons and text describing logo components and branding essentials.

    Logo Family

  • An infographic titled 'Color Palette' explaining the importance of consistent brand colors, emphasizing primary, secondary, and accent colors with examples of color swatches including pink, lavender, beige, coral, orange, navy blue, and black.

    Color Palette

  • An infographic about typography system and font styles, including examples of different fonts like cakewalk, SILVERA, Catamaran, tangerine, SUNSHOWER DREAMS, and BOOTLEG SANS.

    Typography System

  • Infographic about brand patterns, showing examples of green striped lines, gold star shapes, and pink and green plaid patterns.

    Brand Pattern

  • Infographic about brand archetypes, showing a wheel with 12 archetypes labeled with names like Innocent, Creator, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, and Sage. Includes icons of a crown, light bulb, shield, heart, and glasses.

    Brand Archetype

  • Infographic about voice and audience communication strategies, including tips on clear guidelines, communication style, and key messages. Features colorful speech bubbles with words like 'serious,' 'smart,' 'playful,' and 'friendly' on a light beige background.

    Voice & Audience

  • A visual mockup explaining real life applications with images of a flower bouquet, a person in a green T-shirt and hat, a hand holding a coffee cup, and a hand holding a coffee retail box.

    Real Life Applications

  • An instructional infographic titled 'Brand Guidelines'. It explains a comprehensive digital guide for brand development, mentioning a 20-page manual covering brand story, logos, personality, and more, serving as an instruction manual for team members. The bottom features sample pages of the brand guide, including sections on brand book, foundations, brand personality, visual identity, logo concept, and typography.

    Brand Guidelines

What the 10 Essentials Can Do for Your Business

Help you stand out from your competitors

Build trust and credibility

Give your business direction

Define your brand voice

Make your brand memorable

Keep everything consistent, everywhere

Make marketing and daily operations simpler

Help your brand scale faster

Attract the right customer

Increase customer loyalty

ᢉ𐭩 Feedback

ᢉ𐭩 Feedback

  • wordmark logo of liham lane, a journal and stationery brand in the Philippines

    "Choosing to work with Kuwento was one of the best business decisions I've made. Liz takes the time to understand the business objective, target market, and competitor to come up with a brand that's uniquely yours. She's detail-oriented, organized, and professional. I thoroughly enjoyed our partnership. ❤️"

    — Christine, Founder of Liham Lane

  • primary logo of the cookie story

    “As the owner of The Cookie Story, having a strong and purposeful brand identity is very important to me. Working with Kuwento was a great experience. It helped me strengthen an identity that I already had when I was beginning to form the image of my business, while also highlighting my brand’s story in a way that felt intentional and authentic. Seeing the final rebrand made me connect with my brand even more; it truly felt like an extension of myself and my vision, not something forced or generic. It gave The Cookie Story a clearer direction and a more cohesive presence. What made the collaboration even more special was how aligned our goals were—both Kuwento and The Cookie Story aim to connect people through storytelling and create a sense of familiarity and meaning through shared stories. Because of this, the rebrand felt natural and true to what my business stands for.”

    — Ashe, Founder of The Cookie Story

  • A stylized logo with the letter 'A' in dark blue, with a star-shaped design inside the letter, and the words 'A1 BEAUTY' written below in dark blue capital letters.

    "Liz, this look[s] REALLY good! You absolutely nail the logo and I think the fonts match very well... Really impressed with your vision and commitment to detail, thanks for helping us bring color and life to the brand."

    Arin, CEO of A1 Beauty

Get in Touch

Whether you’re ready to stand out with branding, just have a question, or simply want to say hello, feel free to reach out — Kuwento is here to help!

Close-up of a large pink stylized wave shape on a blank background.